Communication Studies Study Program, UIN Sunan Kalijaga is again holding a guest lecturer lecture. Inviting guest speaker Ms. Mutia Dewi, S.Sos., M.Ikom, she is a Public Speaker certified by BNSP RI and Founder of Bumiaku Academy Yogyakarta.

At the beginning of the activity, Ms. Mutia said that there are two types of PR careers, namely: PR in House, representing an institution (corporate), and PR Agency which is independent and moves according to the wishes of the client.

PR is a complex combination of all kinds of scientific aspects, including sociology, psychology, communication, in terms of language, and others. Mrs. Mutia emphasized that having a career in PR is not enough just to rely on speaking skills. PR practitioners are also required to have research skills.

In several institutions, the role of PR has begun to combine the advertising and marketing functions. Mrs. Mutia shared her experience when holding a client at a beauty clinic in Semarang. He has full control over the creation of video campaigns and ad production.

At the end of the activity, Mrs. Mutia gave a message to students to hone self-confidence, get used to networking, adaptability, and multitasking. Remembering that a PR practitioner will struggle with work that requires the brain to work continuously without stopping and under high pressure – stressfull.

foundersBumiaku Academy gave a closing statement, "What we need to prepare is Be a Sponge! Be like a dishwashing sponge.” A PR is expected to be smart in absorbing a lot of knowledge and positive things from other people. (Siti Shofia Latifah Azzahra)