Profile  Communication Studies Program

 

Communication Studies Program is one of the Study Programs under the Faculty of Social Sciences and Humanities UIN Sunan Kalijaga Yogyakarta. The branch of Communication Science is a very broad study, because in everyday life humans cannot be separated from communication itself. Just look at how the realm of communication carried out by humans in everyday life, starting from the form of intrapersonal communication (with themselves) that they do by managing all the information they get in their minds. Then how are humans as social beings who cannot be separated from their interactions with other humans which require them to carry out forms of interpersonal, group, organizational communication to their needs for mass communication.

 

The Bachelor of Communication Studies Program has visionto become a Study Program that "Becomes a superior and leading study program in the integration and development of Islamic studies and communication science for civilization". The final target of the Bachelor of Communication Studies Program (BCS), which is to produce graduates who have high competitiveness and are able to apply communication science knowledge in the wider community to develop industry in Indonesia, the following are the core competencies of graduates of the Communication Studies Program (BCS):

a.  Communication Researcher   : Researcher in the field of Communication both in the study of Communication Studies and Applied Communication (Economic, Social, Political and Cultural) and interdisciplinary.

b. Public Relations Officer Practitioners: Professional Public Relations practitioners and consultants, have public communication skills, are able to establish relationships with stakeholders, have a managerial spirit, have the ability to carry out strategic communication.

c. Advertiser Practitioners: Professional advertising practitioners and consultants, have the ability to make advertising designs, have a creative, innovative and productive spirit, have good managerial and communication skills, for local to global interests.

The breadth of the derivatives of Communication Studies has encouraged the Communication Studies Program of FISHUM UIN Sunan Kalijaga Yogyakarta to concentrate on two derivatives of Communication Studies, namely Advertising and Public Relations. Advertising is one of the marketing components used to launch persuasive communication to the target public. Advertising is then a communication to fulfill the marketing function that is used to persuade consumers to behave in such a way according to the company's marketing strategy to get sales and profits. Public Relations examines how to create a good image of the organization. The formation of a good public image of the organization will have an impact on product marketing because of the trust that is formed.

Departing from these two concentrations, the curriculum in the Communication Studies Program FISHUM UIN Sunan Kalijaga is structured to form students who will later have the capacity as practitioners in the field of communication, mastering communication techniques, mastering applied communication skills, being creative and innovative; Consultant and Researcher in the field of Communication both in the study of Communication Science and Applied Communication and interdisciplinary; Professional public relations practitioners, have public communication skills, are able to establish relationships with stakeholders, have a managerial spirit, have the ability to carry out strategic communication; Professional advertising practitioner, has the ability to make advertising designs, has a creative, innovative and productive spirit, has good managerial and communication skills.

Graduate learning outcomes as derivatives of graduate profiles can be seen in the recapitulation of courses in the Communication Studies Program as shown in the following table:

Course Recapitulation

No	Course Name	Semester
		1	2	3	4	5	6	7
1	Introduction to Islamic Studies	√
2	Pancasila	√
3	Indonesian	√
4	Islamic Civilization	√
5	Ulum Al-Qur'an	√
6	Advertising Basics	√
7	Introduction to Communication Science	√
8	Broadcasting	√
9	Citizenship		√
10	Ulum Al-Hadith		√
11	Perspective And Communication Theory		√
12	Communication Psychology		√
13	Communication Philosophy And Ethics		√
14	Interpersonal Communication		√
15	Mass communication		√
16	Journalism		√
17	PR basics		√
18	Islam and Science			√
19	Islam and Social Humanities			√
20	Quantitative MP			√
21	Political Communication			√
22	Communication Technology Development			√
23	Sociology of Communication			√
24	Organizational Communication			√
25	Visual communication design			√
26	Advertising Creative Planning			√
27	Advertising Media Planning			√
28	PR Photography and Documentation			√
29	Media Relations			√
30	PR Management			√
31	Qualitative MP				√
32	Mass Media Management & Online Media				√
33	Prophetic Communication				√
34	Cross-Cultural & Religious Communication				√
35	Strategic Communication				√
36	New Media Advertising				√
37	Copywriting				√
38	Advertising Presentation Techniques				√
39	Client Handling				√
40	Photography And Advertising Production				√
41	Cyber PR				√
42	PR Media Production				√
43	Public Speaking and presentation				√
44	PR Writing				√
45	Event OfPR				√
46	Marketing Communication					√
47	Entrepreneurship					√
48	Disaster Communication					√
49	PR campaign					√
50	Media Monitoring					√
51	CSR (Corporate social responsibility)					√
52	Crisis Management					√
53	PR research					√
54	Consumer behavior					√
55	Creative Thinking					√
56	Digital Marketing					√
57	Strategy And Data Analytics					√
58	Research and Media Buying					√
59	Empowerment Communication						√
60	Communication Research Application						√
61	Anthropology And Management Brand						√
62	Tourism Communication						√
63	Sports Communication						√
64	Family Communication						√
65	Capita Selecta PR						√
66	Capita Selecta ADV						√
67	Thesis							√
68	KKN							√
69	KKK/ Internship							√