On Wednesday (08/03/2023), for the second time, communication science students concentrating on public relations (PR) class of 2020 held a guest lecturer lecture. As before, students attended the FISHUM Conference Room of UIN Sunan Kalijaga to learn directly with (guest) lecturers regarding Hospital PR. The guest lecturer this time was a PR from Jogja International Hospital (JIH), namely Febriana Endah Sari, SIKom.

On this occasion, Febriana shared a lot of her knowledge and experience regarding PR activities at the hospital. Apart from that, he also explained about PR activities for business matters such as campaigns in various media, promoting company programs, to crisis recovery and management protocols. The students were also reminded about the 5 skills that must be mastered by a PR, namely communication skills, building relationships, time management, crisis communication, and writing skills.

"Communication skills are the main thing, because later PR activities will not be separated from communicating and interacting with many parties. As well as presentations, to negotiations. Febriana said.

He also had time to practice smiling face & smiling voice in public speaking. Which is closely related to the attitude and innateness of a PR in his activities, especially when communicating with customers and co-workers.

At the end, this guest lecture was closed with public speaking practice where the students were divided into two groups and given their respective case studies. The first group was represented by Khoiru Roja Insani who served as PR UIN Sunan Kalijaga in clarifying cases of sexual harassment. Meanwhile, the second group was represented by Ahmad Aditya who presented a campaign related to the Ramadhan program at the Faculty of Social Sciences and Humanities (FISHUM) UIN Sunan Kalijaga Yogyakarta. (Agnia Melianasari)