On 26-29 October 2023, the Ministry of Tourism and Creative Economy (Kemenparekraf), P3InYogyakarta, META, and Google held Advertising Camp 4.0 activities. This event became a magnet for Communication Science Study Program students, with participants including Alya, Fairuz Nafis, Farid, Nariyatur Indah, and Shelly Salima.

Advertising Camp 4.0 is designed as a forum for Communication Science students to dig deeper into the world of advertising and creativity. This activity aims to increase their understanding of digital advertising, as well as provide practical experience in handling the latest technology-based promotional campaigns.

The Advertising Camp 4.0 concept carries a spirit of collaboration between educational institutions, government, companies and individuals to develop participants' skills and insights. In this way, students are expected to be able to work together and create innovative works in the advertising field.

The series of activities in Advertising Camp 4.0 involves a series of workshops, seminars and hands-on experiences guided by practitioners and experts in the advertising field. Students are given the opportunity to explore basic advertising concepts, campaign strategies, and the application of technology in the world of digital advertising.

Apart from that, Google also provides insight into the latest digital advertising trends and tools that can support marketing strategies. META, as a research and development institution in the creative economy sector, contributes to providing the latest data and information regarding market and consumer trends.

The five Communication Science students who took part in Advertising Camp 4.0, namely Alya, Fairuz Nafis, Farid, Nariyatur Indah, and Shelly Salima, had an important role in the success of this event. With diverse study backgrounds, they bring their own uniqueness and contribute to each activity session.

Alya, with her sensitivity to visual trends, actively participates in graphic design workshops. Fairuz Nafis, who has a special interest in marketing strategy, provided valuable insights in the campaign strategy discussion session. Farid, with a background in journalism, brings expertise in crafting interesting and relevant content. Nariyatur Indah, who has skills in data analysis, took part in sessions related to market research. Shelly Salima, with expertise in interpersonal communication, contributed to the campaign presentation simulation.

Advertising Camp 4.0 has had a positive impact on Communication Science students, not only in terms of knowledge and practical skills, but also in building networks with practitioners and professionals in the advertising industry. In this way, it is hoped that students will be better prepared to face the world of work and continue to contribute to developing the advertising industry in Indonesia. Apart from that, it is hoped that the continuation of events like this can enrich educational programs and make a positive contribution to the development of the creative economy in the country.