Communication Science Study Program, Faculty of Social Sciences and Humanities, UIN Sunan Kalijaga is committed to implementing the concept of an Independent Campus. One of the activities carried out as a form of this commitment is community service activities in the form of developing digital branding and digital marketing for more advanced development in the current digital world in tourism villages. This activity was carried out at the tourist village of Pawon Gendis in Banjarharjo village, Kulonprogo on September 23-29, 2022. In addition to aiming to advance related tourism villages, this activity also aims to expand networks for students and train students to apply the knowledge gained during lectures. In addition, community service can also train various soft skills from students because these students can interact directly with local communities who come from different ages and different backgrounds.